NICE Alliance’s Cloud Services to be Powered by Microsoft Azure

 In News

Network of Intelligent Camera Ecosystem (NICE) Alliance publishes V1.0 specification for manufacturing adopters and application developers and chooses Microsoft Azure for the implementation of its cloud services

PALO ALTO, CA, May 23, 2019NICE Alliance has chosen Microsoft Azure to build NICE Cloud Services that will be offered to NICE adopters, 3rd party application and service developers, and end-users. The implementation of NICE Cloud Services will incorporatMicrosoft’s Azure Media Services, Azure Storage, Azure Cognitive Services, Azure IoT, and many other Azure services.

“Microsoft is widely recognized as one of the most important and largest cloud providers in the world,” said David Lee, CEO of Scenera, Inc. “Azure will provide a robust platform for the development of NICE Cloud Services, which is crucial to enable the accelerated adoption of NICE compliance cameras and 3rd party apps and services to integrate IP cameras and IoT devices, aiming to transform the smart camera market.”

By building NICE Cloud Services on the Azure platform, NICE will be able to simplify the development and adaptation of a real-time distributed AI ecosystem consisting of intelligent cameras and intelligent cloud services. “Microsoft is pleased that the NICE Alliance has selected the Azure platform as the basis for realizing the NICE vision of offering real-time video analytics solutions”, said Jason Hogg, Principal PM Manager of Microsoft Azure. “NICE specifications are looking to tackle challenging concepts associated with digital cameras and the intelligent edge, with a view to simplifying application development and big data analytics associated with a live video data pipeline in multiple industries.  Azure Media Services provides the ideal platform for NICE to build an implementation of that pipeline.”

Industry leading consumer electronics manufacturers and brands Foxconn, Nikon, Scenera, Sony Semiconductor Solutions, and Wistron formed the NICE Alliance, an innovative ecosystem standard for smart camera markets, to provide an open data sharing platform based on video/image and AI to enhance the synergistic effect of multi-brand, multi-camera and multi-service/apps. NICE Alliance believes that its specification will enable entirely new classes of video applications including those where private media never leave the sensor, providing enhanced privacy and security.

NICE Alliance continues to develop its infrastructure and establish guidelines for the ecosystem, which will be open for all companies and interest groups who would like to participate in contributing and adopting the specifications. NICE Specification V1.0 can be found here:


Scenera is forging a new standard for the surveillance and IP camera market with imaging solution providers. The visionary founders see the paradigm shift from color-rich images to rich scene information that enables new and powerful capabilities. Standard compliant smart cameras generate abundant image information for surveillance applications such as object recognition and detection, location tracking, etc. Scenera’s goal is to align key industry players with the same vision to create an interoperable ecosystem that will bring a new generation of the smart camera. Scenera is a licensed and administrative agent of the NICE alliance. For more information, please visit



Lydia You | Scenera, Inc.


Kiyohisa Ota (太田) | Scenera, Inc.

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